Loyalty boost could unlock £28k in sales for drinks suppliers
Published: 24 October, 2024
Small and mid-sized suppliers in the alcoholic drinks sector could tap into an extra £27,575 in repeat sales by enhancing customer loyalty, according to a recent report. The research, a joint effort by Oxford Brookes Business School and ProspectSoft, part of The Access Group, points to significant revenue potential for manufacturers, wholesalers and distributors. The study indicates that many SMEs are losing out on repeat business from customers who stop buying after their third purchase.
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